In case you missed it, Google is trying to do for the web what Apple has done for the iPhone - provide an 'app' based experience for you to consumer content online.
The idea is that Google Chrome browser users can experience a much richer display of content through web apps - essentially web pages rewritten in HTML5 that are designed to be more immersive, look better and offer a more pleasant browsing experience (it also offers site owners rich advertising opportunities).
I think it's a good way to go and makes a lot of sense. Most people tend to have a favorite website list of about eight frequently visited sites, so if they are all available as web apps and look better, it's got to be a good thing right?
Of course Google will also capitalize on the fact that as more and more web apps are created, it will become increasingly difficult to find the good ones. Hey presto, isn't search something that Google does quite well?
And with free apps come paid apps and guess who is going to take a share of your hard earned cash when you buy a paid add through the Google app store? Let me just say (as a long term shareholder of Google), that I am bullish on the future of Google.
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